Designing Vision with Heart
Client: DR. Bishop
Location: Legacy, Calgary, AB
After years of running his optometry practice within a LensCrafters environment, Dr. Bishop envisioned a new direction—one where his clinic reflected the values of a family-run business: connection, trust, and community.
The objective was to provide Patient Experience + Retail Integration, blending the clinical precision of optometry with the heart of personal care.
Project Intent
Insite Licensed Interior Design Group developed a cohesive concept that redefined the look and feel of an optometry clinic.
Key Design Moves:
Natural textures + black accents evoke timeless contrast and balance.
A live-edge consultation table symbolizes craftsmanship and authenticity.
Custom eyewear displays create visual order while highlighting premium brands.
Sliding barn doors soften transitions between public and private zones.
Integrated digital touchpoints (tablets and iPads) modernize the patient experience while maintaining a boutique aesthetic.
Daylighting and material warmth support well-being, while careful zoning ensures smooth client flow—from reception to exam to selection. The result is a space that’s efficient for staff and enjoyable for patients.
Design Strategy
