Zula Wine Bar + Arpa — Edmonton
Hospitality + Restaurant + Brand Integration
West Block, Edmonton, Alberta
Project Intent
Zula’s West Block location created an opportunity to evolve the established Sofra identity into a more contemporary hospitality experience while introducing Arpa as part of a connected brand environment.
The objective was to create a warm, memorable restaurant that combined Mediterranean character with contemporary materiality, varied dining experiences and a strong visual identity—while allowing Zula and Arpa to feel distinct yet part of one cohesive destination.
Design Strategy
The restaurant was organized around several deliberate moves:
Establish the bar as a visual anchor using saturated colour, layered materials and integrated display.
Create a Mediterranean sense of place through warm woods, sea-toned finishes, tactile materials, greenery and layered lighting.
Provide varied dining experiences through bar seating, banquettes, tables and more intimate seating zones.
Use lighting strategically to create warmth, intimacy and visual rhythm across the restaurant.
Integrate planting throughout the space to soften the architectural elements and reinforce the hospitality experience.
Develop a cohesive brand environment by integrating Zula and Arpa identities, signage and graphic elements into the interior experience.
The result: a distinctive hospitality environment where restaurant design, materiality and brand identity work together to create a cohesive and memorable guest experience.
